Nextiva Becomes the Official Communications Partner of the Pac-12

The Pac-12 has announced a new partnership with leading cloud communications company Nextiva as the conference’s official communications partner.

Nextiva, which was just named the Best Overall Business Phone Service by the U.S. News & World Report, partners with the conference at a time when cloud-based communications are taking the business world by storm.

The major college sports partnership makes Nextiva one of the premier partners for the “Power 5” conference and its member universities:

  • University of Arizona
  • Arizona State University
  • University of California-Berkeley
  • University of California-Los Angeles
  • University of Colorado-Boulder
  • University of Oregon
  • Oregon State University
  • University of Southern California
  • Stanford University
  • University of Utah
  • University of Washington
  • Washington State University

Nextiva is choosing to partner with the Pac-12 due to its storied tradition of excellence and innovations across academics and athletics. Pac-12 alumni have helmed some of the world’s most innovative companies, including Google, Nike, Costco, Netflix (a Nextiva customer), and many more. The Pac-12’s athletic accomplishments have earned them the moniker of “Conference of Champions.”

Nextiva joins the conference during a critical time for remote communication, as businesses, education institutions, governments, and non-profits around the U.S. are adapting to the new “work from anywhere” model.

In fact, the Pac-12’s partnership with Nextiva began with their own search for a next-generation business communications platform. The Pac-12 needed to upgrade to a contemporary business phone system that offered full mobility among their employees, key features such as video conferencing and team collaboration, and a direct link between communications and customer and partner data.

The conference that birthed innovators like Jackie Robinson, Sally Ride, and Phil Knight turned to Nextiva to keep up with the rapidly-changing world of business communications.

The partnership marks another major milestone for Nextiva. In 2020 alone, their business communications platform has facilitated over one billion conversations for businesses, health institutions, government offices, educational facilities, and nonprofits this year, providing much-needed “work from anywhere” capabilities during the era of COVID-19.

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What’s Next for the Pac-12 and Nextiva

The terms of the partnership grant Nextiva major visibility across Pac-12 football and basketball. When Pac-12 sports resume in November, Nextiva will be featured on coach’s headsets and sideline communication equipment for all Pac-12 football programs, with prominent branding across all Conference championships, Pac-12 men’s and women’s basketball tournaments, and the Rose Bowl.

“We are witnessing the extraordinary every day right now,” said Nextiva CEO Tomas Gorny. “It is our great pleasure to partner with the Pac-12 and supports the great universities and businesses that are a part of it. We are excited to see what the future holds for Nextiva and the Conference of Champions.”

The Pac-12 is also home for Nextiva. The company is headquartered minutes from Arizona State University, with offices and personnel from Scottsdale to Seattle, Denver to San Francisco.

How the Announcement Benefits Partners 

The Pac-12 partnership will benefit Nextiva partners through amplified brand recognition and trust within the telecom space.

The Pac-12 universities, the company says, as well as the brand itself are very well known and highly regarded across America. The exposure of aligning Nextiva with such a powerful and trusted brand, bringing Nextiva into the living rooms of millions of viewers every gameday, will inevitably drive demand for partners. With Nextiva on their line card, partners will be prepared when customers ask for the brand they saw on gameday field-side screens, Pac-12 team websites, coaches headsets, and more.