BroadSoft has announced that O1 Communications will leverage the BroadCloud fully-managed hosted service to power its O1 Phone VoiceStream hosted PBX and unified communications (UC) offering.
Prior to the sale of its retail division in 2010, O1 Communications used the BroadWorks platform to deliver hosted PBX and SIP trunking services to small business and mid-market customers. As the company prepared for its entry back into the enterprise market in 2015, O1 sought a cloud-based solution that can extend beyond voice to meet growing business demand across all market segments for UC.
“Forward-thinking service providers such as O1 Communications are increasingly looking to rapidly and easily customize and take to market voice and UC services that meet the diverse communications needs of their business customers,” said Josh Holmberg, vice president of sales at BroadSoft. “With BroadCloud powering its compelling VoiceStream cloud offering, O1 Communications is strongly positioned with an affordable, easy-to-use, and feature-rich solution.”
VoiceStream includes BroadSoft UC-One, which makes voice, video, business directories, call logs, instant messaging and presence available on a single application. Additionally, O1 uses BroadSoft’s cloud-based quality of service (QoS) management tools.
“We are pleased to extend our long-term relationship with BroadSoft and to collaborate with them to provide the benefits of BroadCloud’s comprehensive unified communication services,” said Max Seely, senior vice president at O1 Communications. “We now have a packaged, turnkey solution to take our VoiceStream product to market and to support the rapid transition of today’s businesses to cloud communications, a mobilized workforce and customizable UC solutions.”
