Ooyala has introduced its Solutions Partner Program for technology and reseller partners.
Providing everything from video production workflow technology and data-driven OTT solutions to monetisation capabilities and rich analytics, Ooyala allows its reseller partners to go beyond traditional broadcast capabilities, push into digital and deploy scalable next-generation video services for broadcasters and media companies around the world.
As video business challenges differ significantly from company to company, solution providers such as value-added resellers (VARs), system integrators, managed services providers and consultants are tasked with piecing together multiple technologies in order to build complete solutions for their customers. This is particularly true as video challenges vary across sectors, including broadcasters and publishers, media companies, production teams, studios and sports leagues. Offering Ooyala’s core video platform and its media logistics solution, Ooyala Flex, the program provides solutions to produce, edit, archive and syndicate content, as well as manage, publish, measure and monetize premium video.
The program is built on a three-tier system, with Referral Partner, Associate Reseller and Premier Reseller levels. As partners become more successful in providing solutions based on or integrated with Ooyala technology, they can qualify for a higher tier, and the subsequent increased benefits. Key partner benefits vary by tier and include free online training, co-selling support, demo accounts, technical support seats, product discounts and executive sponsorship. To date, more than 30 international partners have joined the programme, including VCS Productions (Switzerland), Videoelec (Colombia), Digital Logistics (Australia), and others.
“At Ooyala, we want all customers to thrive in the future of TV delivery and production and have built our business around it. Our increased commitment to our channel program is designed to attract and enable our customer’s preferred suppliers and align with their typical buying patterns,” said Ooyala CEO, Issac Vaughn. “The bottom line is Ooyala succeeds only if our customers succeed, and this program is built to help any broadcaster, media company and studio anywhere on the globe equipped to succeed.”