PlanetOne Lights Up Social Media Strategy

Arizona-based master agency PlanetOne Communications is focusing on bolstering communication and collaboration with its partners and customers, with the kickoff of a comprehensive social media strategy anchored by Twitter and Facebook.

The launch of a new social networking presence enhances the community that PlanetOne has built using LinkedIn. Users can connect with the company under the @PlanetOneComm handle on Twitter, or at the “Planetone Communications” Facebook company page.

“Facebook rules prevented us from using the proper capitalization of the PlanetOne company name for our page,” said Ted Schuman, PlanetOne founder and CEO. “But it will nonetheless be a destination for our efforts to bolster information sharing and conversation with our business partners. We are dedicated to open and transparent participation in the channel community, and I’m excited to use Facebook, along with daily Twitter updates, to form the core of an expanded focus on that.”

PlanetOne has focused on accessibility and communication with the channel community through its annual partner rewards events, Telecom Tour stops around the country, the LinkedIn group and a presence at channel events. Adding Facebook and Twitter to the mix will give the company yet another path to building and strengthening two-way communications with sales partners, suppliers and customers–an important exercise for a company built on relationships and people, the company said.

“We have always placed a premium on feedback from our partners and customers,” said Lauren Shapiro, president of PlanetOne. “Our company is the sum of our parts–every team member, every sales partner and each supplier relationship that we have is a critical factor to our success, and we never take that for granted. A presence on Facebook and Twitter will help keep the lines of communication open even further, and help us to make those relationships even stronger.”

The social media rollout will also extend the company’s thought leadership role, Schuman added.

“Education and research are critical aspects of what we and our sales partners do, given the fact that the communications industry is changing so very rapidly,” he said. “The move to the cloud, video and high-bandwidth business services, not to mention the rise of the borderless business, is driving a convergence between IT and telecom that we’ve never seen in the past. Leading the conversation on how the channel can evolve to meet this new reality and continue to find opportunity is critically important to us.”

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