Master agency PlanetOne Communications saw record growth in 2012, including a 28-percent net revenue increase in 2012 vs. 2011. The agency also has elevated vice president of operations Lauren Shapiro to president, and is planning to hire additional sales, support and management to accommodate the expansion.
“Given our success over the last 24 months it is with enormous pride that I am pleased to announce the promotion of Lauren Shapiro to president of PlanetOne,” said Ted Schuman, CEO. “Lauren is a natural leader with a tremendous feel for the business and industry. You combine that with her 25 years in technology, unquestionable character, integrity, honesty, a proven track record of success and what she has accomplished here at PlanetOne, and her appointment was well earned and deserved. I am confident in her new role we’ll continue to exceed the expectations of our sales partners and vendors for many years to come.”
In 2012 PlanetOne also received Inc. 5000 recognition as one of the fastest-growing private companies in America for the second year in a row, and hosted a series of events for its agents. PlanetOne brought together a panel of 11 channel chiefs with record attendance at its year-end event in Scottsdale, Ariz., saw 40+ agents qualify for an all-expense-paid trip to attend the 2012 Phoenix Open in PlanetOne’s Private Skybox, and hosted a Hangover Party in Las Vegas, with more than 175 agents, vendors and partners in attendance.
“Records were broken, new partnerships were formed and the highly attended PlanetOne Telecom Tour was bigger and better than ever,” the company said in a statement. “2012 certainly was a banner year for PlanetOne, their agents, vendors and partners as the PlanetOne team out performed all expectations.”
Going forward, events will be key in 2013 as well, Shapiro noted. “2013 is already shaping up to be an incredible year for PlanetOne,” she said. “We’re getting ready to announce our President’s Club winners and are expecting our biggest turnout ever.”
She added that the company is planning a “huge event” on the East Coast in June: “Keep an eye out for an announcement from PlanetOne soon.”