Advanced data storage technology and services vendor Pure Storage updated its reseller partner program. This program is designed to extend partner profitability by helping them lead customers to data storage transformation. With it, partners gain access to tools to address customer data storage requirements and tailor the Pure Storage platform to address AI, cyber resilience and other specific use cases. It also incentivizes partners to replace aging, disk-based storage with the Pure Storage all-flash offering.
Pure Storage’s reseller partner program also introduces solution-oriented training to address changing market needs, equipping partners with resources to drive profitability and growth. This includes solution-oriented, on-demand courses and in-person technical boot camps, expanded content, practical tools and new incentives and rebates with a focus on accelerating customer transition to the Pure Storage platform.
Pure Storage is enabling partners to drive transformation by focusing on key areas such as:
- Hybrid cloud optimization.
- AI-ready infrastructure.
- Modern applications.
- Cyber resilience.
New and updated partner-facing tools, meanwhile, include:
- Pure partner intelligence, leveraging real-time insight and analytics to identify growth opportunity within the install base, driving proactive expansion and renewal.
- Pure Realize, for partners to elevate customer conversations with use-case proposals, price quotes and solution expertise.
- The Digital Partner Master Services Agreement (DPMSA) process lets partners deliver automated customer upgrades, expansions and renewals.
- Operational enhancements, including a redesigned partner portal and new CPQ tooling.
“Pure Storage is deeply committed to driving shared success with its partners, and we are excited to deliver a reimagined program experience that positions partners for exponential growth,” said Pure Storage GM, commercial, Amy Fowler. “Partners recognize the unrivaled value in leading with the Pure Storage platform to solve customers’ most challenging data storage use cases and guiding their imperative to build and operate responsibly for a sustainable future.”
