Red Hat announced a wave of updates to its partner program. The transformation of Red Hat’s global partner engagement experience is rooted in three pillars:
- Globally standardized partner program that serves as the foundation for partners to transact more simply and transparently, guided by a consistent tiering framework based on partner engagement, expertise and performance.
- Streamlined partner incentives that are applicable across all partner types, helping build and accelerate partner business pipelines.
- Enhanced digital experience to deliver unified tooling and accessibility to critical resources for partners via Red Hat Partner Connect.
These changes are expected to empower Red Hat partners to accelerate revenue realization, engage in collaborative activities and reduce friction through an enhanced partner experience in transacting, building and managing with Red Hat.
Red Hat is implementing a modular design that enables partners to earn points for specific activities that align with business goals. Now available, Red Hat is launching the first three modules for partners: resell, distribution and sell with. Partners can self-select activities within each module based on their business priorities, helping them to accelerate business growth and profitability. In addition, the modular program design makes it easier for partners to engage in focused areas of business with Red Hat, whether they choose to engage in a single module or multiple.
This initial launch for resell, distribution and sell with modules lays the foundation for the Red Hat partner program, with new modules becoming available throughout the year and beyond, to support additional partner activities across build, sell and service business motions.
As partners earn points through the modules, they can qualify for access to additional benefits, tailored support and enhanced opportunities that align with their level of engagement. With this initial launch, Red Hat is applying a standardized deal registration process for partners globally, which allows partners to register opportunities to receive additional discounts and support. Furthermore, Red Hat has improved market development fund (MDF) tools and processes to make it easier for partners to receive additional funding based on their module activities.
Red Hat will continue to build out and deepen partner incentives and benefits throughout the year, to help reinforce critical focus areas across the partner ecosystem.
To support partners as they navigate the new modules, Red Hat has upgraded the Partner Connect portal experience with a new interface that streamlines user interactions and guides partners through module activities. With these enhancements, partners can gain increased visibility to deal registration and business opportunity. This includes real-time, more detailed, performance and reporting dashboards for opportunity management.
With the launch of new partner modules and benefits, Red Hat is establishing a unified global partner engagement experience, founded on choice and flexibility to deliver optimal customer value. Partners can more easily collaborate with Red Hat across multiple engagement routes, unlocking new rewards through a universal activity-based points system. As partners move through the modules, the transparent program structure offers clear pathways for collaboration, real-time reporting and greater visibility into business opportunities with Red Hat and the broader ecosystem.
Log into Red Hat Partner Connect today to get started, or reach out to your Red Hat account manager for more information.
