AI-powered fraud platform provider Sift updated its partner program, which is designed to support partners in transforming digital risk into revenue opportunity. Following major program investments and the appointment of Leslie Lorenco as VP of channel sales, Sift’s program now includes multiple partnership categories and deeper ways for partners to engage with Sift.
Each partner category is aligned with prescribed annual sales revenue goals, technical capabilities and product certifications:
- Influence Partners: Channel experts that refer customers to Sift earn revenue by connecting businesses with fraud prevention, without complex sales processes.
- Authorized Resellers: Technology partners that directly sell Sift products, generating customer demand and expanding the platform’s reach across market segments.
- Service Providers: Strategic implementation experts that use deep technical knowledge to help customers optimize Sift fraud-decisioning capabilities, turning complex identity signals into actionable insight.
“Our go-to-market partners seek alignment with market leaders who can solve the risk-revenue equation,” said Lorenco. “Sift’s platform addresses the spectrum of consumer journey fraud challenges—from account takeover to payment fraud—with identity trust at the core for hundreds of global brands. Our expanded partner program creates a clear on-ramp for partners to tap into a rapidly expanding $40B fraud prevention market while delivering measurable value to their customers.”
Key program highlights include:
- Dedicated partner support.
- Direct access to partner managers.
- Sales engineering resources.
- Marketing tools, including co-branded collateral and MDFs.
- Technical training.
- Certification programs.
- Sift product demo environments.
- Sandbox technologies.
- Collaborative sales systems, including deal registration and referral programs.
