Snow Software Introduces Global Partner Program

Snow Software, a global leader in technology intelligence, announced the launch of its global partner program designed to enable partners to support customers as they face complex market challenges around managing cost and mitigating risk, while delivering value more efficiently and effectively with Snow. The program aims to drive growth in the Snow channel ecosystem, creating opportunities for partners to tap into an estimated and growing $11.5 billion technology intelligence market.

Developed in collaboration with its current channel ecosystem, the new Snow partner program includes better support for multiple business models of partners, encouraging the creation of value-added services and driving tangible customer success by leveraging Snow technology. The program includes more partner incentives and rewards than the current program, while streamlining collaboration with Snow to deliver value to shared customers.

“Today’s economic climate demands more from every organization’s IT technology environment, which means that our partners have a greater responsibility to provide visibility, governance and optimization services for their customers,” said Vinod Chumber, Snow’s Vice President of Ecosystem Sales. “In order to ensure our partners can deliver excellent outcomes, it was essential to create a new program that better enabled them with the right resources, education and solutions to succeed. As a partner-centric organization, we believe that our new program combined with our Snow Atlas platform is a powerful combination to address the turbulent market customers and partners face today. The new program is just the beginning as we continue to invest in our partners and create a rich ecosystem enabled to take advantage of the vision for Technology Intelligence.”

Creating transparency with the market, the partner portal will feature real-time dashboards featuring each partner’s record of success and specializations to arm customers with insight on the best partners suited to their needs. The framework will remove channel conflicts, empowering partners to build new, value-add services and work closely with the Snow  teams to drive customer success. Additional program benefits include:

  • Sales rewards and points system to recognize the investment that individuals within the partner organization are making
  • Self-service capabilities to create new operational efficiencies within the partner portal
  • Business development funds to market and promote partner sales offerings built on top of Snow technology
  • Shadowing programs to drive customer success and adoption of Snow best practices and certification opportunities
  • Free access to Snow e-learning to empower partners with the latest knowledge on the Snow product and solution portfolio
  • Snow Champion Program to recognize and reward individuals for their contribution to the Snow community
  • Ongoing recognition and rewards opportunities including annual partner awards to celebrate the success, rewards for joint customer success stories and more

The Snow partner program will be available for all partners later this year. For information about the Snow partner ecosystem or to become a Snow partner, visit: