SOCRadar, a provider of extended threat intelligence and cybersecurity, recently launched a updated “partner first” VAR program that introduces expanded incentives, enhanced sales enablement, and deeper technical engagement designed to help high-performing partners accelerate pipeline and deliver greater value to customers. Concurrent with the launch of its new VAR program, SOCRadar has appointed Brian Costello as vice president of global partnerships.
The new VAR program will enable partners to benefit from more aggressive discounts and performance-based rewards, said the company. The program also introduces enhanced deal protection, incumbency advantages, and robust deal registration, ensuring partners are recognized and rewarded for the opportunities they develop.
To help partners engage customers more effectively, SOCRadar is also providing sales-focused enablement content, including concise use cases, problem statements, qualifying questions, and buyer personas. These resources are intended to enable partners to quickly identify opportunities and initiate meaningful security conversations without requiring an immediate deep technical dive.
“SOCRadar is experiencing dramatic growth, and we see this new VAR program as an additional channel focus to accelerate and support the channel and continue the success we’ve already achieved on the MSSP side,” said Huzeyfe Onal, CEO of SOCRadar.
SOCRadar is also expanding technical collaboration and support, offering partners scoping assistance, proof-of-value (POV) access, and integration mapping to demonstrate how the platform fits seamlessly within a customer’s security environment. In addition, the company is investing in joint field engagement, providing event funding and coordinated support to help partners generate demand, build pipeline, and strengthen relationships with prospects and customers.
