Spectrotel and 8×8 Announce Strategic VAR Channel Partnership

Spectrotel has joined the 8×8 Open Channel program as a strategic VAR partner. Spectrotel has added 8×8’s solutions, including the 8×8 Open Communications platform, 8×8 Voice for Microsoft Teams, and 8×8 Contact Center, to its product portfolio.

The 8×8 Open Channel program ensures that every member of 8×8’s channel community, from master and sub agents to VARs, have the necessary resources to thrive. The partner program offers tiered levels of dedicated resources for lead generation and conversion, as well as highly customizable, white-gloved marketing campaigns to reach prospects. The program also includes activities such as blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events. In addition, 8×8’s best-in-class partner portal, PartnerXchange, allows partners to manage all customer needs, as well as access deal information, certifications and marketing content.

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The 8×8 Open Communications platform brings together the essential enterprise communications elements required for the digital workplace, combining voice, team chat, meetings, and contact center solutions fueled by shared intelligent communications services like AI-driven expert routing and predictive analytics.