Since the onset of COVID-19, the concept of a pay-per-use communications platform –
alternately known as “CPaaS” – has gained a lot of traction as more and more workers embrace cloud technology as part of remote, telework or hybrid arrangements.
The Communications Platform as a Service market is projected to hit $46.5 million by 2031, reflecting a compound annual growth rate of more than 24 percent! Organic CPaaS growth can be attributed to many factors, including the need for enhanced connectivity services, migration to hybrid cloud models and service availability and quality.
More importantly, the world is constantly changing. Geographic boundaries shrink by the day as more organizations turn to remote communications and collaboration tools to connect with colleagues and customers as if they are seated just across the room.
What is CPaaS?
The notion of Communications Platform as a Service is similar to its Unified Communications as a Service (UCaaS) variant. Still, it focuses on offering access to common communications features such as voice calling, video chats, instant messages (IMs), Short Message Service (SMS) exchanges, screen sharing and click-to-call functions. These elements are made available on-demand and can be integrated within existing applications and business platforms.
Like most as-a-service products, the most significant benefit to CPaaS is that the user does not have to own or maintain the assets. A subscription payment covers all areas of access,
maintenance, migration and support.
Similarly, the customer can scale as necessary, paying only for specific services on an
as-needed basis. This aspect bolsters flexibility, reliability, and cost-efficiency. The organization benefits from access to custom-built applications that can be run on virtually any device without the headache of logistics or deployment concerns. CPaaS affords companies a degree of versatility that will only continue to improve with time!
As with any technology, new developments and opportunities emerge as time rolls on. Recently, UC Today interviewed a collection of enterprise execs to highlight some of the top emerging trends they visualize for CPaaS. Regardless of the ultimate progression experienced by users of pay-per-use communications platform services, most believe that the technology will only continue to grow alongside remote work needs.
Some of the executives’ possible trends projected for the CPaaS arena include:
- Predictable migration momentum from traditional on-premise PBX to the cloud.
- Reliance on remote communications and collaboration as more employees shift to a
- Connectivity growth in particular in the financial services, smart city and public sectors.
- Expanded integration with on-premise edge devices.
- Increased focus on quality assurance (QA) and security.
- Growth that parallels demand for CCaaS and web-based contact center developments.
- Escalated healthcare sector adoption due to need for real-time communications and
peer-to-peer (P2P) video sharing.
- Multi-service growth over traditional, transactional APIs and SDKs.
- Further growth based on WebRTC, video, artificial intelligence and UCaaS
”Communications Platform as a Service (CPaaS) Market.” Future Mobile Insights. February
Roy, Anwesha. “Where is CPaaS Headed in 2021? Expert Round Table. UC Today. January