This article was sponsored by Multapplied Networks, a leading SD-WAN enabler.
Peak Storm Season is Around The Corner
We’re about to turn the corner into August, which means we’re in the thick of one of the most dangerous times of the year for inclement weather.
For example, meteorologists are currently tracking multiple weather events. A tropical disturbance is developing in the central Atlantic, while in East Pacific, Hurricane Erick and Tropical Storm Flossie are moving near the coast of Hawaii, bringing heavy rain and wind.
There’s no telling what types of weather events we will see in the coming months, either. It’s already been an unusual summer for weather, with many places in the U.S. and Europe experiencing record-setting temperatures. Soon, the weather will cool and we will enter peak hurricane season which will last until the end of November—just in time for the start of winter, which can bring heavy snowfall, ice storms and freezing temperatures.
It’s Time To Weatherproof Your Business
Inclement weather is a year-round concern for service providers—especially those which are located in areas that receive heavy precipitation, or are located in coastal areas. Snow, heat, wind, rain, and fire can sever communications, leaving a business without connectivity for days or even weeks at a time.
Here are a few examples:
- A telephone pole or electrical box gets hit by lightning, causing a widespread service outage.
- A sudden blackout happens, leading to prolonged power loss. This summer, we have seen major blackouts in New York City, Washington, D.C. and Disney Springs. Power outages can leave sensitive networking equipment vulnerable to extreme temperatures.
- A hurricane, tornado, or earthquake occurs, causing widespread damage and wiping out local telephone lines, fiber cables, and radio towers.
Your Organization Needs Reliable Business Continuity
Unfortunately, there’s absolutely nothing that you can do to prevent foul weather. A weather event can arise at any time, causing significant damage to your company—and impacting all of the customers who are relying on you for service.
Most companies can only last a few minutes without connectivity. Almost all business processes today require connectivity in some form or another. When connectivity is lost, everything stops. This can lead to major losses in revenue, unhappy customers, and a tarnished reputation.
What you can do is be proactive, and invest in systems and processes to ensure business continuity at all times.
Where SD-WAN Comes Into Play
One of the best ways that you can prepare for bad weather is to leverage software-defined wide area networking (SD-WAN). SD-WAN involves decoupling networking hardware from the control mechanism, for centralized connectivity distribution and management. With SD-WAN, it’s possible to aggregate multiple connections regardless of their type or carrier. So if a weather event arises, knocking out local connectivity, service can automatically transfer to another link that’s up and running.
Multapplied takes a unique approach to SD-WAN, offering a white label solution that grants service providers total freedom over how they deploy ad control it. We empower Service Providers to weatherproof their customers by deploying our SD-WAN platform.
Multapplied SD-WAN is more than software, it’s a business platform. We enable service providers to deliver network and cloud-based services more effectively, while building strong recurring revenue streams and margins. Our white label, white box business platform allows service providers to own and brand the customer experience end-to-end. Simplify the management of complex networks and mitigate downtime, while increasing performance, security and return on investment.
Key benefits for Service Providers:
- White label
- Flexibility & control
- Session continuity & Business continuity
- 99 percent uptime based on bundling multiple circuits from multiple carriers
Alex Caw is a Sales & Marketing Associate at Multapplied Networks.