StarLeaf, a UK provider of cloud-based messaging, voice and video collaboration solutions, is set to broaden its existing channel footprint following the roll-out of a new global channel program.
StarLeaf offers its channel partners cloud-based messaging, voice calling and video conferencing services, together with video conferencing hardware and software endpoints.
StarLeaf has been conducting an 18-month exercise to enhance its existing channel program. As a result, its channel partners now have access to three distinctive levels of engagement, providing a range of benefits specifically based on their business needs. These include access to heightened promotions and rewards, alongside improved marketing and sales support. The emphasis behind this is greater structure and commonality to the way partners sell StarLeaf products and services to end-users.
“The channel has always represented a significant component of our go-to-market strategy, and we have developed a number of highly strategic partnerships as a result,” said Duncan Feakes, head of channel for UK and Ireland at StarLeaf. “But we have recognized that to drive the business further we needed to design and roll-out a proactive channel program based on what our existing and potential partners wanted from a vendor. This did not solely focus on sales support, but on technical training, marketing and pre-sales assistance. As a result, those partners who have been with us throughout this process are reporting an average increase in sales of some 64 percent.”
Kevin Wilson, managing director at channel partner AuDeo, commented: “StarLeaf is a refreshing vendor for AuDeo. They understand partnership and work very hard to ensure all resellers are treated fairly, are well-rewarded, given protection via their deal registration program as well as provided with growth and opportunity via their marketing drives, both end-user and channel. AuDeo is proud to be a partner of StarLeaf and I can honestly say it is the best decision we’ve ever made.”