StorageCraft has launched a revamped partner program that the company hopes will make it easy for partners to build and expand their presence in business continuity.
“The (program) fits all sizes, shapes of partner because they build it round their business model,” stated Jeannine Edwards, StorageCraft senior director of channel marketing said. “It puts new profit levers in their hands, ultimately offering much better program alignment with their current and future business model goals. New enhancements to the program include improved upfront discounts, rebates, solution SPIFFs, marketing development funds (MDF) and enhanced deal registration margins.”
The program is comprised of three tiers: Certified, Premier and Elite Partner, and the entire suite of StorageCraft business continuity offerings is available through the company’s distribution partners.
“With the expansion of the StorageCraft portfolio – including recently launched OneXafe, a converged data platform that unifies enterprise-class data protection with scale-out storage, and ShadowXafe, next-generation data protection – we now have solutions that span the entire business continuity category,” Edwards added. “This is a big business opportunity for channel; our new program makes it easy for them to access and succeed in this category.”