StructuredWeb Expands Executive Lineup with Strategic Hires

StructuredWeb, the provider of an enterprise channel marketing automation (TCMA) platform, announced the addition of two new members to its senior leadership team: Steven Kellam (pictured) as Chief Revenue Officer (CRO) and Yair Leshem as Chief Operating Officer (COO). The executive hires join the company during a period of rapid growth, expansion and opportunity.

As CRO, Kellam will ensure all revenue-generating processes at StructuredWeb are operating effectively and efficiently. He will play an integral role in leading the go-to-market strategy to help the business maximize revenue while offering a best-in-class experience for clients and partners.

Kellam is an accomplished senior executive with decades of global experience in profitably building, growing and running enterprise technology companies. He is a respected leader in the channel marketing space with a deep understanding of complex sales channels as well as partner enablement and engagement strategies.

Prior to StructuredWeb, Kellam held positions as Senior Vice President and Global Channel Chief at 360insights and President at CCI|Global Channel Management. At 360insights, Kellam initiated an acquisition strategy that led the company to become one of the largest channel technology providers globally.

Leshem has a strong track record of achieving profitable growth through business, digital and technology transformations. He brings more than a decade of experience leading operations and business development efforts, as well as executing successful large-scale SaaS enterprise sales for several companies, from startup-mode to initial public offering (IPO).

Most recently, Leshem worked for video cloud technology and services company Kultura. There, he led a revenue team of sales representatives, solution architects and CSMs focused on selling, growing and retaining large-size technology companies in North America.

In his new role as COO, Leshem will guide and execute StructuredWeb’s business plan and align daily operations to achieve the company’s business goals. He will work closely with StructuredWeb President and CEO Daniel Nissan, and the rest of the management team, to support and promote growth while maintaining the exceptional level of support for which the company is recognized.