Tackle.io Strengthens Strategic Partnership with Microsoft

Tackle.io, a software company dedicated to helping ISVs launch, grow, and scale digital routes to revenue through the clouds, has entered a strategic partnership with Microsoft to simplify how independent software vendors (ISVs) scale revenue through the Microsoft commercial marketplace, which includes the storefronts Azure Marketplace and Microsoft AppSource.

Today’s B2B customers want to spend less time with suppliers. Cloud Marketplaces are becoming part of the solution to enable buyers to buy seamlessly and 83 percent of buyers in Tackle’s 2021 State of Cloud Marketplaces Report say they are “likely or very likely” to purchase via the Cloud Marketplaces.

For B2B software sellers, the commercial marketplace provides access to cloud consumption budgets and streamlines the buying process to accelerate software purchases, helping them grow their business. Through the commercial marketplace, ISVs have immediate access to sell directly to millions of Microsoft customers through its storefronts and in-product experiences — like Microsoft Teams with 270 million monthly active users and Azure that’s used by 95 percent of the Fortune 500 — as well as sell through more than 90,000 partners in the Microsoft Cloud Solution Provider program and activate a global salesforce of more than 35,000.

The Tackle-Microsoft partnership will accelerate the ISV’s success with the commercial marketplace and unlock new sales and go-to-market channels.

“Buyers want to engage more digitally than ever before, and ISVs are looking for new ways to sell that address those expectations,” said John Jahnke, CEO at Tackle. “The Microsoft commercial marketplace offers solutions for sellers to meet their buyers where and how they want to buy. We have partnered with Microsoft since 2019 and are thrilled to evolve our relationship to enable continued platform innovation and help ISVs to scale their revenue with the commercial marketplace.”

Tackle’s no-code platform for Microsoft’s commercial marketplace allows sellers to launch, immediately sell and grow with tools to manage a scaling Cloud Marketplace business. Tackle is working with Microsoft to allow for programmatic delivery of offers to the commercial marketplace via Tackle, unlocking seamless scale for large sellers.

Today, Tackle also is announcing its Early Access Program for Tackle Offers to enable commercial marketplace publishers to streamline their direct selling motion through marketplace transactions and fulfillment.

“Tackle’s Cloud Marketplace Platform has powered many top-selling ISVs to accelerate and operationalize revenue generation through Microsoft commercial marketplace,” said Charlotte Yarkoni, President, Commerce and Ecosystems at Microsoft. “Tackle’s continued investment in innovation and expertise in Microsoft, our programs, and our ecosystem makes them a great partner for any software company looking to establish a cloud go-to-market motion, including a scaling marketplace business, with Microsoft.”

For more information about Tackle, visit tackle.io.