TD SYNNEX announced a new specialized and innovative structure for its partner communities in North America. PartnerLINK is designed to strengthen, empower and boost partner growth through intentional connection.
In particular, it will align members to one of the newly established communities, based on areas of specialization or geographic focus, helping foster stronger peer-to-peer relationships. Initial communities include:
- PartnerLINK Ascend– U.S.-based partners facilitating client digital transformation, leveraging advanced infrastructure, security, cloud and analytics, powered by AI.
- PartnerLINK Advantage– U.S.-based partners dedicated to advancing infrastructure modernization to improve the efficiency, reliability and sustainability across various sectors.
- PartnerLINK Canada– Canadian partners focused on all sectors and technologies.
- PartnerLINK Public Sector – Enhanced option for any PartnerLINK members selling into the public sector.
The new structure, which build upon the success and history of previous TD SYNNEX partner communities such as CommunitySolv, is hyper-focused on enabling partners to stay future-ready across all technology categories. Benefits will be expanded and specific to each community, providing greater access to specialized training, networking and business-building opportunities. Community members will also have access to early adoption opportunities, exclusive incentives and dedicated support teams.
“Encouraging customer growth through communities is an integral part of our business, and we want to continue that legacy with an approach that supports our partners of the future and their rapidly changing business models,” said Gary Palenbaum, EVP of revenue and customer success. “This new structure will encourage more direct customer engagement across all channels and offer tailored, meaningful benefits to partners, wherever they are in their journey.”
PartnerLINK will be led by Kristi Kirby, SVP, North American communities, who is dedicated to the success of partners and is a veteran of partner engagement with deep sales and enablement experience. The approach is designed to support partner growth and evolution through enhanced benefits and tools, giving them increased competitive advantage. Each community will have tailored benefits around four core principles: lead, innovate, network and knowledge. One key benefit is a new dedicated online, central member hub through which community members can engage, 24×7.
Current TD SYNNEX Community Advisory Council members provided input and feedback on the new approach.
PartnerLINK is open to all TD SYNNEX partners in North America.
