TD SYNNEX Releases AI Game Plan to Help Partners Lead AI Sales Discussions

TD SYNNEX has released AI Game Plan as part of its Destination AI program. The new resource is conceived as a partner-led workshop experience that allows partners to lead discussions with customers to match AI solutions with real-world business opportunities.

According to TD SYNNEX’s fourth annual Direction of Technology report, 45 percent of partners indicated their top challenge in implementing AI solutions is translating AI into customer-specific business value. AI Game Plan is designed to bridge that gap by empowering partners to lead the AI conversation with enterprise- and mid-market-level customers through an interactive experience that identifies areas of opportunity within their business to implement AI solutions, the company said.

As designed, partners can guide customers through a structured, three-phase workshop oriented around discovery, scoring and activation. Partners work with customers to identify pain points in which AI could alleviate issues and drive efficiencies. From there, they score and prioritize use cases based on factors like feasibility, impact and strategic alignment. Sessions conclude with a list of two to three “high-value, budget-aligned” AI initiatives and a 90-day roadmap for implementation, officials said.

Conceived as part of TD SYNNEX’s Destination AI enablement framework, AI Game Plan is intended to complement the company’s suite of value-add enablement, including region-specific initiatives and services, designed to accelerate AI adoption and success for vendors and partners. The offering is best suited for partners in the “AI Ready” or “AI Expert” tiers of Destination AI’s partner profiling system, the company said.

“One of the biggest challenges to effectively leveraging AI is prioritizing and defining where to use it within the business and how to maximize the return of these investments,” said Sergio Farache, chief strategy and technology officer at TD SYNNEX. “Through AI Game Plan, we are enabling our partners to facilitate repeatable, outcome-oriented AI engagements through an engaging workshop experience that helps their customers move beyond curiosity to real results.”

AI Game Plan is available globally for eligible partners.