Telstra has launched Global Media Switch, a video delivery platform that allows broadcasters and content creators to schedule, manage and distribute video in real-time.
As an IP-based delivery network, Global Media Switch provides customers with codec-level connectivity from the originating content source to the broadcast destination.
Jim Clarke, director of marketing for products and pricing at Telstra Global Enterprise & Services, said Global Media Switch accommodates the transformation that the media landscape is experiencing by offering greater control over media assets and ‘codecs as a service’ through a zero-capex pricing model.
“With new models of on-demand consumption and audience fragmentation, media companies have had to make some substantial changes to the way they acquire, distribute and manage media assets,” he said. “In this new era, staying profitable requires fresh thinking and adaptive approaches to technology. With the Global Media Switch web portal, video contributors can take direct control of service booking, scheduling and delivery to broadcasters themselves in a cost-effective way, and even advertise content to other media providers to further maximize revenues.”
Global Media Switch can also be combined with Telstra’s Satellite Media Services, which provide access to more than 20 communications satellites for a digital media solution. It is now available in global locations via a range of packages and pricing.
The launch follows Telstra’s recent acquisition of Ooyala, which offered premium video publishing, analytics and monetization.