TrueChoice Names Scott Williams CEO

TrueChoice Technology has named Scott Williams as its new CEO.

Williams currently serves as president of TrueChoice and has been in that role since January 2014.

Outside of TrueChoice, Williams has been on the board of the Sanford Chamber since 2015, having just finished a two-year term serving as chairman.

Currently, Williams is responsible for managing all aspects of business operations, as well as developing and executing strategies to grow and differentiate TrueChoice in the marketplace. During his tenure as president, revenue grew by 44 percent, while operating expenses as a percent of revenue were reduced by 29 percent according to the company.

Williams brings over 19 years of telecom sales, marketing and management experience to the table. Before merging with TrueChoice Technology, Williams led Advanced Business Networking as CEO to one of the fastest growing telco agencies in Central Florida.

Williams replaces Anthony Gomez who has served as CEO for 16 years since founding TrueChoice Technology in January 2003. Gomez will continue to sit on the company’s board of directors as chairman.