Turbonomic today unveiled its new Partner Program which aims to increase partner profitability through deal and margin protection, and incentives.
Additionally, partners can now choose to augment their revenue streams with Turbonomic accreditation to accelerate the delivery of support and services.
Cloud adoption is transforming the delivery of IT services and support, the company says, and customers are facing highly-complex questions about where their workloads should run. The Turbonomic Partner Program enables partners to provide a full lifecycle of services and support for customers, armed with AI-powered workload automation that makes any type of workload SMART (self-managing, anywhere, in real-time).
Through trustworthy, automated actions, customers can ensure workloads get the exact infrastructure resources they need, at exactly the right time, thereby assuring performance, lowering costs and maintaining compliance with business policies.
With partner profitably as its keystone, the program is built upon six value pillars including:
- Incremental services and support revenue, enabling partners to quickly build service and support practices around the Turbonomic platform with training and accreditation.
- Ecosystem alignment, driving additional partner opportunities through engagement and joint offerings across the Turbonomic partner ecosystem, such as cloud planning and migration.
- Deal protection, aiding partners who find or apply significant effort in working opportunities. When partners are granted deal registration, they receive an exclusive position and advantage in the opportunity.
- Customer rewards, offering incentives to partners committed to growing their business and driving new customers to Turbonomic.
- Enablement and accreditation, ensuring partners have the most complete set of enablement programs and opportunities across all aspects of Turbonomic’s technology and the customer lifecycle of sales, services and support.
Turbonomic has also introduced a revamped market development funds (MDF) program and a next-generation partner portal. The new portal offers a unique experience based on partner progress within the onboarding process, segmentation, and role within their organization. Plus, partners can manage all leads, deal registrations, MDF requests and claims through the portal, while accessing training paths.
The program follows several strategic hires over the past two years, most recently including Chris Sullivan who joined Turbonomic as SVP of Global Channel and Alliances in February. Additionally, Chris Gorecki, VP of Global Channels, recently joined Turbonomic from VMware.
“The new Turbonomic Partner Program delivers customers unparalleled access to a greater pool of Hybrid Cloud experts and consultants, armed with disruptive workload automation technology,” said Sullivan. “We expect the partner ecosystem to drive well over 75-percent of our revenue through the channel this year. In anticipation, we are making significant investments to make our partners profitable. Our success has been, and will continue to be, tied to our partners’ success.
Turbonomic currently works with over 300 global technology alliance and channel partners, including Accenture, AHEAD, AWS, BMC, Cisco, CDW, DXC, Kovarus, Microsoft, Presidio, RoundTower, RTP, Sirius/Forsythe, Trace3, Technologent and many others.
“In today’s multicloud world, customers are looking for solutions that work across public and private cloud environments. We are seeing a radical increase in the pace of innovation and enthusiasm from our partners in helping customers on their cloud journeys. As part of Turbonomic’s Partner Program, we look forward to continuing to deliver value and innovation to customers through our joint solutions.” – Denny Trevett, Vice President, Partner Ecosystem Sales Acceleration, Cisco
“Mobius Partners is committed to helping customers achieve their digital transformation goals, which typically includes optimizing their on-premises environment before migrating workloads to the cloud. Our partnership with Turbonomic helps our customers make intelligent decisions about which workloads should run where and when. Customers can assure their application performance at the lowest cost while maintaining compliance – this is powerful! We recently became certified to provide even greater value to customers with complete, end-to-end delivery of Turbonomic’s services and support.” – Scott King, CTO, Mobius Partners
“Presidio prides itself on being a trusted advisor to customers as they adopt cloud. The new Turbonomic Partner Program provides us with the technology, tools, enablement and support to add even more value to our consultative approach in ensuring our customers’ success.” – Dave Hart, Chief Operation Officer, Presidio
“The world’s largest and most sophisticated enterprises and money-center banks are facing difficult decisions about which workloads should run where, across hybrid cloud estates. Turbonomic workload automation continuously delivers customers the right answers to assure workload performance at the lowest cost while maintaining compliance. RTP Technology is excited by the technology, our longtime relationship with Turbonomic management, and the new opportunities created with the launch of its new Partner Program.” – Ron Robbins, President, RTP Technology
“While cloud promises great opportunity, it also forces difficult decisions about infrastructure, and mistakes can be costly. We see a great opportunity as a Turbonomic partner that will help us deliver a near immediate return on investment to our clients. Turbonomic will help Sirius play a critically important role with clients who are transitioning to public cloud.” – Eric Schoenfeld, Partner Alliances Director, Sirius/Forsythe
“Verizon Enterprise Solutions recently announced a strategic initiative with the industry’s best-of-breed network, application and cloud vendors to help customers accelerate their digital transformation initiatives and provide greater visibility into network and cloud applications. Turbonomic workload automation is core to making automated, intelligent decisions about where to place workloads to maintain high performance levels and control costs.” – Viraj Parekh, Executive Director, Global Products and Solutions, Verizon