UPSTACK Acquires

UPSTACK, a fast-growing platform that transforms the buying experience for businesses seeking cloud and internet infrastructure solutions, announced it has acquired, a consulting firm advising midmarket enterprises on data center and colocation solutions. Terms of the transaction were not disclosed.

UPSTACK’s acquisition of is part of the company’s strategy to accelerate the growth of its platform, which combines the industry’s leading advisor partners with advanced technology, support resources and data.

UPSTACK also announced in April an initial $50 million equity investment from Berkshire Partners, which will enable the company to continue to scale its platform through technology expansion and partner acquisitions.

As part of the deal, President and CEO John Giaquinta will join UPSTACK as a partner and managing director, as well as a true equity stakeholder in one of the industry’s most innovative companies. He also will serve as an advisor to business customers that are sourcing data center, colocation, cloud, network connectivity and more through the UPSTACK platform.

Giaquinta has more than 30 years of telecommunications experience with operations and sales organizations supporting several Fortune 500 companies.

In 2009, after years working directly for data centers, Giaquinta formed to serve businesses with multivendor data center requirements across locations in multiple states or countries.

With its singular focus on data center and colocation services, and a steady stream of leads, the firm grew quickly earning a number of accolades, including the Gold Partner Award from Digital Realty Trust in 2018.

As the firm’s reputation grew, Giaquinta started to receive acquisition overtures. “I had reached a growth plateau, so I knew I’d either need to add more people or sell,” he said, noting that his original low-overhead model focused on managing customer sourcing challenges rather than personnel.

Ultimately, Giaquinta chose to partner with UPSTACK based on a long history with the company’s leaders and the opportunity to provide his clients with an even broader portfolio of services and expertise.

For more information about the UPSTACK Advisory Partnership, visit or contact