VoCoVo, a retail in-store team communications specialist, forged a strategic partnership with gobal B2B electronics distributor BlueStar. The collaboration will open VoCoVo to BlueStar’s network of resellers and warehouses across North America.
VoCoVo will leverage BlueStar’s network of over 4,500 North American resellers to enhance market penetration, with this network also providing value-added services for VoCoVo products. This includes custom configuration, targeted marketing and technical assistance. The collaboration ensures expanded availability for its retail communication solutions, via BlueStar’s distribution channels.
The agreement represents a step in VoCoVo’s North American expansion strategy.
“We are excited to partner with VoCoVo,” says Dean Reverman, VP of marketing, BlueStar. “As a value-added distributor, we aim to provide customers with the most comprehensive solutions and services available in the channel. VoCoVo adds another opportunity for retail and other channel segment solution providers to address a common challenge—communication and collaboration between associates to improve shopper experiences and operational efficiencies. It’s another tool to grow the provider’s tech stack alongside POS, digital signage, mobility solutions, and more. We are eager to watch this relationship flourish.”
“BlueStar’s ambition combined with its passion for innovation within the market makes them a key distribution partner to help bring seamless communication to retail associates nationwide,” said Joe Szala, SVP of US strategy and growth, VoCoVo. “We look forward to working closely together to empower more teams with the tools they need to enhance efficiency and customer service.”
