Voice4Net, a provider of contact center software and customer management solutions, announced plans for a new channel initiative to assist enterprise communications resellers in selling next-generation customer interaction solutions.
The company made the announcement Wednesday at ITEXPO Austin 2012 Conference and Expo. Included in the plan is a new dealer membership program designed to incent Voice4Net’s top resellers by providing tools, materials and other resources to instill brand loyalty and increase channel sales.
The Voice4Net Dealer Portal, scheduled to be accessible in late October, will reward several levels of qualified dealer partners. Initial offerings of the dealer membership program would include access to demo systems, collaborative dealer forums, deep product discounts, marketing tools and funding, as well as product training and sales modules, including access to the company’s “Voice4Reps” educational video series. Benefits will ascend as members reach different qualification plateaus.
“We want to create a tight-knit community of partners who embrace the concept of a value-added sales model,” said Voice4Net’s CEO, Rick McFarland. “This strategy revolves around our ability to provide a specialized solution that addresses unique customer needs. Both the dealer and the customer can leverage our 20 years of experience to integrate a customized system within a real-world, pre-existing call center environment. We are looking to provide our partners with attractive benefits that will compel them to evangelize our products, as opposed to casual dealers relying on a one-off sales philosophy.”
Offering a portfolio that includes premise-based and hosted customer interaction solutions, Voice4Net has a history in the channel going back as far as 1996. White-label versions of its OEM products have been offered through leading enterprise platform providers and system integrators looking to integrate Voice4Net’s superior offerings with existing technologies.
“Voice4Net has correctly assessed that there is a real appetite for robust and engaging customer experience management solutions in the underserved small- and medium-sized market,” said Sheila McGee-Smith, president of McGee-Smith Analytics, a New Hampshire-based industry analyst firm. “Their decision to create a multi-layered channel program will give resellers easier access to the tools they need to successfully sell into this increasingly sophisticated, solutions-oriented market.”