Vonage Debuts Revamped Channel Partner Program

Vonage has introduced a comprehensive channel partnership program, The Vonage Partner Network.

The program gives partners access to Vonage’s combination of unified communications solutions and embedded, contextual communications APIs.

Vonage has 25 channel managers on staff and is already working with 30 of the largest master agents in the nation, harnessing a network of 20,000 sub-agents and nearly 1,500 contracted agents. With the introduction of the Vonage Partner Network and its resources, Vonage will also focus on creating new partnerships with managed service providers (MSPs), independent software vendors (ISVs), system integrators (SIs) and value-added resellers (VARs).

“Vonage is redefining how channel partners are served in our industry and is providing them with unique technology solutions that deliver better business outcomes for customers,” said Vonage channel chief Bob Crissman, who joined the company in 2017. “Our channel partners are instrumental to our company’s growth and the Vonage Partner Network will ensure everything we do – from the development of our products and solutions to our sales, support and marketing frameworks – supports them.”

The program provides partners with a tightly-aligned support team for the entire sales process, from lead to close, through service delivery, ongoing account management and customer expansion.

“The new partner network is a game-changer for Vonage and will help create a halo effect for its channel partners, including master agents,” said Ted Schuman, founder and CEO at PlanetOne Communications, a master agent and one of Vonage’s top-performing channel sales and enablement partners. “With more than 300 Vonage salespeople on deck and ready to work with us, we can easily tap into the talent we need and not only increase the number of at bats for our Vonage channel partners, but more importantly, show them how by working together we can hit more home runs.”

The company is also introducing new resources and incentives, including a partner portal; access to Vonage’s entire product portfolio, including services offered through Nexmo, the Vonage API platform; business leads from Vonage; and a customized, residual-selling model.

“Venture Group believes the Vonage program offers a tremendous opportunity for partners,” said Doug Turpin, CEO of Venture Group. “We are very happy to see their continued investment in the channel. The new Vonage Partner Network is a great win for us in that it will make it much easier for us to leverage everything Vonage has to offer to build out our business together. Whether proactively marketing our joint solution to our customers, enabling our sub-agents, or better understanding how to build out our Vonage practice for long-term success, the Vonage Partner Network is a terrific addition to an already industry-leading program.”