XConnect, a Somos Company that provides numbering intelligence solutions, appointed James Williams (pictured) as VP of Business Development to expand its reach across new geographies and segments. Williams will specifically identify opportunities to support voice, messaging, and identity & verification (ID&V) players from across the globe with XConnect’s trusted data sets and solutions.
Williams most recently worked as Director of Programs with the Mobile Ecosystem Forum (MEF). He brings over 30 years of telecoms industry experience to the role, with expertise in business messaging, omnichannel, customer journey orchestration and mobile subscriber intelligence.
“We are so pleased to welcome James to the dedicated team at XConnect. It is a pivotal time for the telecoms industry as we work towards restoring trust in communications and his extensive experience will add huge momentum to our mission,” said Eli Katz, CEO and Founder of XConnect. “We are big supporters of the fantastic work that MEF does across our ecosystem, and James’s background makes him a natural fit for us, aligning closely with our vision for the future. He will make a great addition to the team, and we are ready to support the communications ecosystem’s convergence and transformation with his valuable contributions.”
As VP of Business Development, Williams will be responsible for identifying and evaluating new market, partner, channel and customer opportunities and aligning XConnect’s efforts with the latest industry trends. He will aid the expansion of XConnect’s global reach, including its relationships with mobile network operators (MNOs), to enhance its datasets and enable more of its customers to deliver traffic with confidence.
“I’ve had a wonderful experience working with MEF over the past 3 years, and I decided that now is the right time to explore and participate in new opportunities in the global communications market. XConnect is a great fit for me as a trusted player in the industry. Its mission to restore trust in communications matches up with my values and is an area where I can effectively apply my years of knowledge,” said Williams. “I look forward to continuing to contribute to both the messaging and communications industry as a whole, and more specifically, with MEF where XConnect plays a significant role.”
The strategic hire supports XConnect’s global growth strategy in 2024 as it focuses on driving validation and authentication in phone numbers through its trusted global data and intelligent solutions. Its continued goal for the year ahead is to empower more organisations to effectively gain control over their communications operations and overcome evolving fraud and routing challenges.
For additional information on XConnect’s partner program, click here.