Zift Solutions, a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) platform, introduced the ZiftONE AI Assistant. This generative AI solution is designed to provide partners with content discovery and guidance via an enhanced partner portal.
The result, it noted, is a partner experience that boosts productivity in order to give suppliers more of a competitive edge.
The ZiftONE AI Assistant addresses resource constraints, which it calls an industry-wide struggle, by leveraging AI to create a virtual channel account manager. This assists partners in discovering the right content for their needs and guiding “best action” for tasks to bolster productivity with fewer resources and better serve partner programs.
“Our customers want to maximize their indirect sales opportunities and do so with limited resources,” said Lionel Farr, the Founder and CTO of Zift Solutions. “Our investment in leveraging AI technology to cost-effectively support all partners, whether new or existing, underperforming or over-performing, through intelligent task automation, constructive conversation, and content automation, will better serve their overall partner ecosystem and help them grow faster and increase margins.”
ZiftONE AI Assistant will become available in March as a new feature on the ZiftONE platform, an all-in-one channel management platform for overseeing partner marketing, onboarding, training and performance from one place.
For more on Zift Solutions’ “Zift Zone” Alliance Program, click here.
