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Wednesday, April 14, 2021

ZoomInfo Establishes Partner Program to Accelerate Companies’ Sales, Marketing Strategies

ZoomInfo, a global leader in go-to-market intelligence solutions, announced a new ZoomInfo Partner Program to help companies supercharge their go-to-market motions. The program lets partners build custom engagements with the ZoomInfo platform to help them generate new revenue and grow their businesses. The ZoomInfo Partner Program can be tailored to meet the needs of partners’ different business models, creating flexibility as companies evolve.

Companies can choose to be either Solution or Technology Partners. Solution Partners help other businesses increase their network by connecting them with other customers, industry influencers, integrators, sales and marketing consultants, and other organizations. Technology Partners enable seamless integrations to the ZoomInfo platform that bring efficiency, convenience, and increased revenue to customers, allowing them to operate from one system of record instead of using disparate tools.

Once approved for the program, partners will be assigned a dedicated Channel Account Manager to help create a joint go-to-market plan and ensure partners maximize the benefits of their ZoomInfo partnership. Channel Account Managers will also drive the certification process and coordination of marketing and sales activities to certify that partners leverage the ZoomInfo ecosystem to its fullest extent.

 

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