8×8 Appoints Regional VP EMEA, Channel Sales

Showing its commitment to the channel, 8×8 has appointed Claire Snow as Regional Vice President EMEA, Channel Sales. Snow’s role will be to work closely with 8×8’s growing number of partners, ensuring a strong match between them and 8×8 to deliver channel and customer needs.

With more than 20 years of experience in the communications industry and possessing a strong reputation for managing and developing client relationships, Snow will use her sales and commercial knowledge obtained from a variety of roles and market sectors as well as direct and indirect channels to identify opportunities.

Snow previously was at Avaya and Siemens Communications.

“Channel partnerships are vital to the success of 8×8 and I look forward to developing our relationships and results further. There’s still so much we can still do with our channel,” Snow said.

She continued, “What impresses me here is that at every level of 8×8, we are all about building solid relationships. That plays to my strengths and also demonstrates that we are committed to our channel strategy.

“With the right relationships, we can ensure that we know exactly what our channel partners want and need,” Snow said. “From there we can build the right models for them because channel business is never a case of ‘one size fits all.’ Each partner brings their own unique value around our proposition. Our job is to find the balance between helping partners showcase that value, whilst maintaining a model and business offering that is not so bespoke it cannot scale.”

8X8 VP for International Channels Keith Jackson added, “Given Claire’s background and contacts, it’s great to have her as part of the 8×8 family. Bringing her on board only reinforces the importance we place on good, solid relationships with our channel partners and I’m looking forward to seeing what we can achieve in the months ahead.”