8×8 Expands Technology Platform and Partner Program to Include VARs

8×8 today announced that its technology platform and Elev8 Partner Program have been expanded to include VARs.

After growing the referral partner program this year to more than 1,000 active channel agents, and investing further in enablement and technology integration, 8×8 is now making its platform available for the global VAR community.

The Elev8 partner program ensures that every member of 8×8’s channel community has the necessary resources to thrive. Elev8 offers tiered levels of dedicated funds for lead generation and conversion, as well as highly customizable, white-gloved campaigns to reach prospects. In addition, the program includes activities such as Elev8 blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events.

8×8’s best-in-class partner portal, PartnerXchange, is built to allow VARs to independently quote, order, provision and manage all customer needs, as well as access certification content and marketing assets.