Fonative and Numeracle to Deliver Trusted Calling to Call Centers

Fonative and Numeracle today announced a development and deployment relationship that benefits call centers.

Fonative will deploy Numeracle’s NumeraCert and NumeraList solutions to vet and verify numbers, enabling call centers to use phone numbers that are already verified, and laying the groundwork for STIR/SHAKEN call attestation.

By registering numbers with NumeraList, legitimate calls are identified to the network. As a result, outbound calls to consumers originating from the call centers will not be incorrectly tagged and displayed as fraud or scam calls.

With Numeracle’s NumeraCert, Fonative’s customers receive “Trusted Entity” status made possible through a rigorous investigation and compliance process confirming the identity and bona fides of the calling party. After certification is complete, Fonative uses NumeraList to establish the baseline of truth for the removal of improper call labels from being applied to outbound calls, preventing the tainted association with labels intended to identify illegal or fraudulent robocalls.

With an ever-expanding calling agent base, and rising daily call volumes, Fonative-supported call centers often need to add phone numbers from the recycled number pool to keep up with demand. By deploying the Trusted Entity solution, as the first wave of caller identification technologies, customers gain benefits today while Numeracle and Fonative actively prepare for the next wave of caller authentication, which comes from STIR/SHAKEN. Together the companies will offer Fonative’s call center customers a direct delivery path of Trusted Entity status, providing the highest levels of call integrity verification once STIR/SHAKEN is deployed across telco networks in 2020.

Fonative’s carrier-grade CPaaS platform supports leading North American call centers that focus on healthcare-related and financial activities. Calls placed often surround payment and collection matters which involve the sharing, or collecting, of protected health information and payment data. As an intelligent solution, NumeraCert and NumeraList complement Fonative’s best in class, HIPAA, and PCI compliant communications cloud-based API.