Veeam Software, a data resilience technology provider, has appointed Allison Cerra as chief marketing officer (CMO). Cerra will lead the company’s global marketing organization, overseeing brand strategy, product marketing, demand generation, events, communications and digital engagement. She’ll report directly to CEO Anand Eswaran.
Cerra joins Veeam from Alkami Technology where she had served as CMO since 2021. She has enterprise technology, cybersecurity and cloud innovation experience, with previous leadership roles at Hewlett Packard Enterprise, McAfee, Intel and Alcatel-Lucent, officials said.
“Allison understands the intersection of technology and trust,” said Eswaran. “She’s built brands that connect deeply with customers, and teams that turn marketing into a growth engine. As Veeam enters its next phase of innovation helping every organization trust its data to safely power AI, her leadership and clarity of purpose will help us tell that story to the world. Allison is the kind of leader who makes things simple, real and powerful, and I couldn’t be more excited to welcome her.”
Cerra succeeds Rick Jackson, who is retiring after a 40-year career and three-and-a-half years as Veeam’s CMO. “Rick elevated Veeam’s brand and modernized how we show up for customers and partners,” said Eswaran. “We’re deeply grateful for his leadership and wish him the very best in his well-earned retirement.”
“In a world where AI is reshaping what’s possible, data resilience isn’t just protection, it’s permission to innovate,” said Cerra. “Veeam empowers organizations to trust their data completely, so they can move faster and with confidence. I’m thrilled to join the company that is defining what resilience means in the age of AI.”
