Google Cloud will launch a new partner program during the first quarter of 2026 including a new tier structure and competency framework. The Google Cloud Partner Network will mark a “fundamental shift” for all partner types, including ISVs, RSIs and GSIs, in a strategic move that recognizes “partner contribution across the entire customer lifecycle,” according to a blog post by Colleen Kapase, VP of channels and partner programs.
“Google Cloud Partner Network is being completely streamlined to focus on real-world results,” wrote Kapase. “This marks a strategic shift from measuring program work to valuing genuine customer outcomes. This includes rewarding successful co-sell sales efforts, high-quality service delivery, and shared innovation with ISVs. We are also integrating AI into the program’s core to make partner participation much easier, allowing more focus on customers instead of routine program administration.”
The initial rollout will provide partners with a six-month adjustment period. Kapase said the new program has been simplified and designed to recognize partner contributions including pre-sales influence, co-innovation and post-sales support. “Because the program is designed to put the customer first, we’ve narrowed requirements to focus on partner efforts that deliver real, measurable value. For example, the program will recognize investments in skills, real-world experience, and successful customer outcomes,” she wrote.
The new structure will expand from two tiers to three: Select, Premier and Diamond. “Each tier will now reflect our joint customer successes and will be determined based on exceptional customer outcomes across Google Cloud and Google Workspace,” wrote Kapase.
The new competency framework will replace the current specializations in a move that’s designed to reward technical knowledge and sales prowess. The baseline framework will measure capacity (validated knowledge and skills development) and capability (measured pre-sales and post-sales contributions for customers).
“This framework operates independently from tiering to allow partners to earn a competency without any dependency on a program tier,” Kapase said.
An Advanced Competency level will also be added that indicates a higher designation for partners who achieve it.
There will also be an AI component to assist partners with administrative responsibilities.
“The administrative responsibility for partners to participate in the program will be dramatically reduced through the use of AI and other tools,” wrote Kapase. “For example, a key change is the introduction of automated tracking across tiering and competency achievements. We will automatically apply every successful customer engagement toward a partner’s progress in all eligible tiers and competencies. This radical simplification eliminates redundant reporting and ensures seamless, comprehensive recognition for the outcomes delivered.”
As part of the rollout, Google Cloud will host a series of webinars and listening sessions in the first part of the new year, Kapase said.
