The Global Technology Industry Association (GTIA) has launched the Managed Intelligence Alliance, a vendor-neutral program designed to help IT service providers deliver artificial intelligence to SMBs securely, responsibly and at scale.
Previewed at ChannelCon 2026, the Managed Intelligence Alliance elevates the voice and leadership of ITSPs, influencing how AI and managed intelligence are developed and delivered through the channel worldwide.
Pax8 is the group’s charter member, with Rob Rae, corporate vice president of community and ecosystems at Pax8, leading it as chair. In this role, Rae will help guide the group’s work and foster collaboration across the industry.
Founding members include:
- CMIT Solutions
- CrowdStrike
- Cynet
- F1 Information Technologies
- Lyra
- Microsoft
- New Charter
- NinjaOne
- Rev.io
- Sourcepass
Participating GTIA members will collaborate with the alliance through working groups, while helping develop research, standards, accreditation frameworks and best practices. GTIA will publish standards and accreditation frameworks openly and at no cost, extending the work beyond members to promote greater consistency and trust across the channel.
As previously reported, GTIA’s Managed Intelligence Alliance will focus on four core areas:
- Open specifications: Frameworks and protocols that improve consistency in how data moves across the managed intelligence ecosystem.
- Capability standards: Baseline requirements for delivering managed intelligence in the channel.
- Accreditation programs: Vendor-neutral validation of provider and vendor capabilities, developed in collaboration with the Consortium for Responsible IT Services.
- Research and intelligence: Market research, technical analysis and policy guidance for a rapidly evolving market.
Tortora Brayda was also recruited by GTIA and has joined as the association’s vice president of industry standards and director of the Managed Intelligence Alliance. In this role, Brayda will lead its day-to-day operations and advance the priorities set by the executive council.
The Managed Intelligence Alliance is open to organizations across the channel ecosystem that share its mission and meet membership requirements. Participating GTIA members are encouraged to contribute through member comment periods and research.
