ACT Conferencing has inked a strategic partnership with cloud video conferencing provider Vidtel to bring a cloud-based video conferencing service to the business market.
ACT and Vidtel are working together to develop a new cloud offering in the ACT product suite, which will launch next month. ACT said that it has seen an increase in demand from its channel partners to offer greater flexibility and usability in video conferencing services, and has accordingly designed the new service to be an any-to-any offering that ties together H.323, SIP, Skype, Google Talk and WebRTC endpoints into one virtual meeting room.
The ability for the service to be delivered over an IP connection to a range of interoperable endpoints is a tactic meant to remove barriers to adoption, by eliminating a hardware lock when it comes to endpoints. That lowers cost and improves flexibility.
“ACT and Vidtel share a common belief in delivering visionary products and cost innovation which improve reliability and the user experience,” said Gary Iles, vice president of sales and marketing for ACT Conferencing. “Our mutual commitment to that winning combination is why we’re excited about the partnership and the opportunities that we’re already seeing in the market.”