ADTRAN is collaborating with Comptel Corp. to accelerate the time-to-market for broadband providers. And, it has announced an analytics function for its ProCloud managed services suite.
The first fruit of the Comptel union is a turnkey integration solution that creates an unified management architecture for multi-vendor FTTx solutions.
Carriers and retail service providers can thus adopt a service orchestration architecture capable of decoupling customer premise equipment and central office access (and vendor lock-in), via automated FlowOne fulfillment.
The two companies have been working together to integrate key northbound interfaces from ADTRAN’s family of FTTx solutions into Comptel’s FlowOne Fulfillment. Comptel’s FlowOne Fulfillment platform can manage ADTRAN’s entire broadband portfolio through its established network OSS system.
Broadband providers can take advantage of the functionality to expand their service footprint and rapidly deploy Gigabit, Ethernet, VDSL2, G.fast, GPON and other services to residential and business customers.
“Unlike others, Comptel aims to help service providers to build a unified vendor- and technology-agnostic service orchestration solution, which supports any sales channel and enables smooth migration from traditional to cloud infrastructures,” said Jussi Wäre, vice president of ANZ & Alliances APAC for Comptel. “Together with ADTRAN, we significantly speed up the introduction of a modern service delivery platform for broadband service providers.”
ADTRAN has announced separately the latest expansion of its ProCloud managed services portfolio, with the addition of ProCloud Analytics. It enables carriers, managed service providers and enterprises to capture customer demographics and translate that data into actionable business intelligence to uncover ways to better monetize network services.
The first natural application for the solution is in the wireless network: After a user logs onto a Wi-Fi network, ADTRAN enables the authorized collection of the user’s e-mail, name, age, gender, home town, type of device used to connect, birthdate and more. A sophisticated built-in marketing platform within the ProCloud Analytics solution then enables a provider to push targeted e-mail or SMS messages and incentives based on a wide range of criteria. For example, retailers can automatically welcome a first-time customer with a coupon, or reward frequent visitors with a free gift.
“Cloud-managed wireless networks are becoming more prevalent, and open up greater opportunities for organizations to layer additional services that drive efficiency and value into the network,” said Nolan Greene, research analyst for IDC’s network Infrastructure group. “Public-facing businesses like retail, restaurants, sport stadiums and others are seeing Wi-Fi as a more direct opportunity to engage with customers. Businesses are now able to deliver the right information to the right customers, incentivize at the most opportune times through targeted offers, while enhancing the overall customer experience.”
The Durham Bulls Baseball Club is an anchor user of the feature.
“ADTRAN helps us maintain a strong network experience to support fans’ connectivity demands, and ProCloud Analytics is crucial to our ability to understand the demographics of our fan base,” said Scott Carter, director of marketing at the club. “We have a better understanding of who is coming to the ballgames and how often they return. Guests at the stadium can simply use their existing social media accounts – like Facebook, Twitter, Instagram, LinkedIn, Google—or a customized portal to access the free Wi-Fi service. We are encouraging social media engagement and capturing critical data that helps us connect fans to a more enjoyable experience with promotions, in-game mobile applications and reasons to keep coming back.”
