Under the agreement, TeraNova will move its fixed and wireless managed services business and key leadership and support personnel to Advantix. Both companies will continue to operate under their own names in their areas of expertise, and will collaborate to launch a separate entity called iXtera to help channel partners holistically integrate and implement mobility and IoT solutions.
“TeraNova is a respected mobility and IoT managed services provider that is renowned for delivering highly customized, high-touch experiences to sales partners and customers, and we are proud to have the opportunity to work with such a talented team,” said Nathan Brown, co-founder and chief operating officer of Advantix. “We intend to leverage the respective strengths of Advantix and TeraNova to generate significant value for our companies, customers and sales partners.”
The acquisition pairs Advantix’s core competencies in fixed and wireless expense management, helpdesk and customized reporting with TeraNova’s expertise in wireless networks and smart SIM IoT solutions to create a mobility and IoT powerhouse. Their combined expertise and resources also are being leveraged to launch the channel-centric iXtera in the fall.
“We’re very excited about the synergies between our two companies and also about the creation of iXtera and its business model to deliver best-in-class mobility, TEM and end-to-end IoT solutions to channel partners and their clients within a streamlined model,” explained Brad Frazier, co-founder and chief executive officer of Advantix. “iXtera will essentially help sales partners design and deliver integrated wireless solutions that drive better business outcomes for their clients and help them grow their own businesses.”
TeraNova Managing Director Natasha Royer Coons will assume the roles of chief revenue officer at Advantix and chief executive officer of iXtera.
“Over the past few weeks as we have worked to integrate offerings, people and resources, it has become ever-more clear to me that this is a compelling match of values and visions that will empower customers and channel partners,” said Coons. “At TeraNova we couldn’t be more thrilled about the collaboration with Advantix and advent of iXtera to better serve a partner community whose clients are increasingly implementing IoT, mobility and TEM solutions to drive digital transformation.”
The expanding universe of IoT technology and supply chain elements are hyper-siloed, not integrated or channel-enabled, Advantix says. iXtera will solve this problem, making it easier for channel partners to get increasingly active with mobility and IoT applications.