The Alliance for Channel Success, a business services association for the IT channel, has bcome a partner for SaaSMAX. SaaSMAX is a B2B SaaS Marketplace that facilitates matchmaking and partnerships between software-as-a-service vendors and IT channel resellers.
As part of their partnership, the SaaSMAX community also gains access to the membership and business enhancement services provided by the Alliance For Channel Success.
“Our objective within the Alliance is to provide different kinds of expertise to both vendors and solution providers, and what SaaSMAX has built to provide a store for both developers/vendors and a resource for solution providers makes our philosophical and business objectives a great fit,” said Ken Thoreson, president of Acumen Management Group and a founding member of the Alliance. “As someone that has been providing services to the channel for over 17 years, my vision is our two relationships can provide the boost that both vendors/solution providers require to compete going forward.”
Jeff Hilton, CEO of the Alliance For Channel Success added, “The B2B SaaS sector is extremely fragmented and disorganized, particularly as it relates to channel-partner opportunities. Very few SaaS vendors have had the distribution resources to successfully penetrate the IT channel, and the same ones tend to dominate the traditional IT channel media and conferences. Dina and the SaaSMAX team have built a marketplace for a broader array of cloud based app vendors and resellers to get together efficiently, collaboratively and profitably.”
