AI-powered application security posture management (ASPM) vendor ArmorCode announced the enhanced ArmorCode partner program, highlighting its goal of achieving a 100 percent channel-first sales model.
The program is designed to scale ArmorCode’s customer base, helping gain an independent governance approach for ASPM and risk-based vulnerability management (RBVM) to protect against rising threats. ArmorCode will do this through strategic partnerships with VARs, GSIs and advisory firms.
“Channel partnerships are essential to our go-to-market strategy,” said KJ Gambhir, VP of partnerships, ArmorCode. “Success begins in the field and by building trust with local sellers. Working with our partners delivers greater customer value. It ensures our customers benefit from our AI-powered ASPM platform, while also maximizing its potential with expert guidance and implementation support within their greater security programs.”
The program is built around four core partner categories, offering go-to-market support, deal origination and AppSec and infrastructure vulnerability management programs for joint customers:
- VARs – experts in security architecture, AppSec and product strategy that drive net-new pipeline opportunities.
- GSIs – specializing in IT operations, vulnerability management and hands-on security program execution for customers.
- Advisory firms: ArmorCode partners with large advisory firms to serve as strategic consultants that support joint customers’ security and compliance programs and enhance long-term security outcomes.
- Technology partners – including over 260 direct integrations with application, infrastructure, cloud, and container security tools.
ArmorCode is committed to a channel-first sales approach, with the goal to eventually initiate 100 percent of its deals through the channel, and for 30-40 percent of all leads to be channel-initiated in 2025.
“We established our program with a targeted number of cybersecurity and risk management focused partners who understand the business and technical needs for key initiatives like identity and data security,” said Jeff Skeldon, VP worldwide sales, ArmorCode. “Advancing ArmorCode ASPM should be treated as a similar strategic opportunity across the partner ecosystem. ArmorCode is powerfully positioned as the independent governance and risk management platform that creates flexibility, ecosystem neutrality and optionality for our customers, prospects and partner community.”
With over 260 technology integrations and alliances, ArmorCode is uniquely positioned to help enhance customer security programs. These integrations also enable resellers and GSIs to cross-sell and upsell, while alliances support joint go-to-market efforts, co-marketing and bundled offerings. For customers, using integrations in the ArmorCode ASPM platform also provides a unified, risk-based view across cybersecurity solutions, improving vulnerability management and remediation.
ArmorCode also announced its ASPM certified professional (ACP) credential, to validate the technical expertise of channel partner solution engineers (SEs) in supporting customer solutions and positioning against real-world security challenges. Through an assessment-based certification process, SEs demonstrate mastery of ASPM fundamentals, customer-focused solution positioning and competitive market differentiation. This certification allows SEs to serve as trusted security advisors while strengthening customer engagements and advancing their careers.
