Aryaka Launches THROTTLE Elite Seller Program

Aryaka, a leader in unified SASE and SD-WAN solutions, launches the Aryaka THROTTLE, an elite seller program within the Aryaka Accelerate Global Partner program. Participation in Aryaka THROTTLE is by nomination and is open only to five top partners at each of Aryaka’s technology services distributors (TSDs).

THROTTLE invests in partners and their success by offering:

  • Enhanced Partner Support – THROTTLE provides designated marketing, customer service and business development resources, including strategic account mapping and intelligence, and in-market and customer-facing sales and engineering tools.
  • Targeted Marketing Support – THROTTLE invests in partners with a marketing audit and consultation, market development funding, and marketing assets.
  • Qualified Lead Generation – Through targeted account intel, THROTTLE provides partners with business development representatives (BDRs) aligned by TSD, plus qualified business leads and targeted account purchase intent data.
  • Personalized Seller Incentives – THROTTLE offers thoughtful and impactful customized bonuses based on team or individual sales.

“We designed the Aryaka Accelerate Global Partner Program to redefine and simplify our channel partnerships with easy-to-sell solutions and a frictionless sales process,” said Craig Patterson, Aryaka’s Channel Chief and Senior Vice President of Global Channels. “THROTTLE takes our global partner program to a new level by targeting marketing, sales and support resources to a small group of hand-picked, high-fit partners. By investing in partnerships with top performers, we expect to accelerate our mutual success.”

To ensure the program’s success, THROTTLE partners are required to:

  • Evangelize Aryaka – Partners must agree to advocate for Aryaka solutions within their organizations and to clients.
  • Become Certified – Partners must complete Aryaka Partner Certification (ACP) for all personnel, Aryaka Certified Engineer (ACE) training for technical staff and Continuing Education (CE) for new services
  • Commit to Performance – Partners must meet monthly qualified opportunity goals and quarterly sales targets.
  • Align Compensation – Aggressive compensation is passed through the TSD to the seller.

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