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Wednesday, February 24, 2021

AT&T Initiates Roll Out 5G for Channel Programs

As part of our continued commitment to our indirect channel programs, AT&T is rolling out new products and services within AT&T Partner Solutions to support the growth of 5G, starting with the Samsung Galaxy S10 5G smartphone.

AT&T is also re-aligning the AT&T Alliance ChannelT and ACC Business sales teams to enhance support for the different business models of its solution providers, said the company.

Solution providers can now start offering Samsung Galaxy S10 5G smartphones on the AT&T 5G+ (mmWave) network. The 5G+ service is available today in parts of 21 cities, with plans to reach parts of at least 30 cities by early 2020. The Samsung Galaxy S10 5G is available to both AT&T Partner Exchange and AT&T Alliance Channel solution providers. In addition, the programs are aligned with AT&T Business to offer 5G capable smartphones that can access AT&T’s 5G low band (sub-6) network that the company will start deploying this year, with plans to have nationwide in the first half of 2020. Business customers will need a 5G-enabled rate plan to access 5G service.

Fixed Wireless Solution providers already can offer AT&T Wireless Broadband, which AT&T calls a “stepping stone to our future fixed 5G solutions.” This current fixed wireless offering, which works over AT&T 4G LTE and 5G Evolution, is a cost-effective network alternative for business-critical applications that can be deployed quickly for new and remote locations. And with AT&T Business Fast Track bundled in the solution today, businesses can rank their application data in order of importance, to help keep their critical business data flowing smoothly.

The AT&T Alliance Channel is going through a transformation, said the company. That includes integrating the ACC Business sales and support teams within the Alliance Channel to utilize the strengths of both programs and simplifying and streamlining parts of the order entry process for master solution providers to save them time. There is also a new Alliance Channel partner marketing tool that enhances program members ability to promote AT&T products and solutions using advertising, email and social media campaigns, said AT&T.

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