AVANT Communications has appointed Rick Reed to the newly created position of senior director of channel sales, South-Central Region.
Reed joins AVANT with more than 17 years of experience in telecom, including five years at AT&T (leading marketing launch efforts at AT&T Partner Exchange).
Reed most recently served as the senior vice president of U.S. sales for Informa Exhibitions (which includes the Channel Partners, IoT World, and Cloud and Enterprise brands) and the Channel Partners Conference and Expo.
In his role at AVANT, Reed’s primary focus will be growth of existing partners, new recruitment of channel partners and launching the first of many planned in-market BatteLabs. These BattleLabs will be a hub for the South-Central Region for partners, providers and partners’ end-user customers.
Reed will report to AVANT’s executive vice president of channel sales East Shane McNamara.
“Rick’s experience has really shown that he can build robust relationships with his channel partners, customers and providers,” said McNamara of his new colleague. “The success that Jacqueline Duffy, our senior partner manager, has established in the Texas and South-Central Region has enabled AVANT to double down and bring Rick on board to accelerate the opportunity. We are extremely excited to have Rick and Jacqueline leading the South-Central Region on behalf of AVANT for 2018 and beyond.”
“I joined AVANT because of its terrific leadership team that I have grown to know and respect,” added Reed. “The company has a second-to-none culture, both internally within the company and externally in the channel. AVANT has a reputation as the premier channel sales-enablement leader. I am honored to be a part of AVANT and bring my relationships, skills and experience to support the channel in the South-Central Region.”
