AvePoint Hires Channel Veteran as Chief Channel Officer

AvePoint, an advanced SaaS and data management platform provider, has appointed Heather Murray (pictured) as Chief Channel Officer. In this role, Murray will lead the company’s efforts to expand relationships with managed service providers, solution providers and systems integrators, grow the Global Partner Program, and accelerate global distribution networks and cloud marketplace presence.

Murray is a channel veteran who joins AvePoint from TD SYNNEX, an IT distributor and solutions aggregator for the IT ecosystem. Murray brings more than 30 years of experience in channel management, demand generation, partner recruitment, brand management and building high-performance teams, connecting with thought leaders across industries to discover routes to market and executing profitable demand generation strategies.

“With my experience in leading go-to-market and sales strategy, organizational transformation, marketing, and partner recruitment, I look forward to helping AvePoint build on its strong foundation to further capitalize on collaboration security revenue opportunities,” Murray said.

As AvePoint accelerates channel growth, the company also appointed Angela Choo as VP of Channel, Asia. Choo is a seasoned channel executive with more than 20 years of experience leading business alliances, managed services, business development, partner management and go-to-market strategy.

She previously led the APAC business and managed strategic partnerships at BitTitan. Additionally, Choo has held leadership positions at Microsoft Singapore, where she drove small and medium-sized business transformation, and Ingram Micro, where she managed the ASEAN cloud business, launched the Ingram Micro Cloud Marketplace and supported partner and business growth for a variety of SaaS providers.

As part of AvePoint’s continued investment in evolving its channel business, the company introduced its Certified AvePoint Professional Services (CAPS). CAPS builds on the AvePoint Certification Program, which in six months has resulted in 1,100 certifications and more than 3,000 hours of completed training.

As a result, more partner engineers, pre-sales teams and product specialists have been trained in AvePoint’s technology to grow the partner ecosystem, which has expanded to more than 3,500 partners and 100-plus distributors and cloud marketplaces since launching the Global Partner Program one year ago.

To learn more about the AvePoint channel business, visit https://www.avepoint.com/partners.