AvePoint Invests in Channel Innovation

AvePoint, an advanced platform to optimize SaaS operations and secure collaboration, continues its investment in its channel business with the expansion of the AvePoint Certification Program and the upcoming addition of Partner Locator, which will help partners address the evolving digital collaboration security needs of their customers and drive their revenue.

“Our goal is to make it easy for partners to not only do business with us, but to significantly grow their business using AvePoint’s leading technology,” said Tom Lin, CRO at AvePoint. “Both the Partner Locator and AvePoint Certification Program were created to equip our partners with the necessary resources and business streams to help us both achieve aggressive revenue goals in the near and long term, and I am eager to see our thousands of partners continue to leverage these opportunities for success.”

First, AvePoint builds on its robust training and development opportunities for partners available through the AvePoint Certification Program to provide more options to grow revenue. Now, entire organizations can become certified in AvePoint technology and services, allowing AvePoint to scale through channel and partner support, and empowering partners to capture new business through this funnel.

Additionally, AvePoint has enhanced its training to focus on how partners can build services around multiple products, as requested at the company’s latest Partner Technical Advisory Council (PTAC).

Hosted quarterly, the PTAC consists of strategic invested partners from around the world and helps AvePoint better understand partner needs to build innovative solutions and strengthen its programs.

Second, the Partner Locator, available on July 3, will fuel new business for partners by directing AvePoint customers to partners like managed service providers (MSPs) who can help deploy or build services around its technology.

By providing new avenues for partners to source and conduct business using its technology, AvePoint scales its channel business. Collaborating with a variety of partner types including systems integrators, consultants, MSPs, resellers and distributors and adding to its network as evidenced by a recent global expansion with Crayon, is one element of the company’s overall strategy to achieve sustainable, profitable growth.

Third, AvePoint continues to invest in DevOps with global partners, helping to create SaaS solutions unique to end-customer industries and specific needs. This level of co-creation, through accessing AvePoint APIs to build upon its technology, is another example of the company’s commitment to helping each partner drive revenue in ways that are specific to their business.

All AvePoint partners can use the AvePoint Elements Managed Services Platform. This platform includes its digital collaboration security technologies like data backup and disaster recovery, including AvePoint Cloud Backup which was featured in the 2023 Gartner Market Guide for Backup as a Service, access monitoring and control, provisioning and management, and secure migration technology.

To learn more about the AvePoint channel business, visit https://www.avepoint.com/partners.