Blancco Relies on Partner Program to Double Enterprise Business by 2025

Blancco Technology Group announced an update to its global partner program  – a critical route to meeting aggressive growth goals. The refreshed program reinforces Blancco’s commitment to the channel and highlights the importance of partnerships to its growth strategy.

As the market deals with security, compliance and sustainability issues related to the growth in data in their environment, Blancco sees an opportunity to take its position within the asset lifecycle market to deliver tangible security and compliance value within the data lifecycle. The channel partner program is designed to deliver on this transformation.

“There’s a huge opportunity to educate and engage enterprises on the risks of poor data management practices and how to mitigate them,” said Jon Mellon, president of Global Sales, Marketing & Field Operations at Blancco. “We can only do this by leveraging our partners’ strengths and expertise, which is why we have a laser-sharp focus on improving our existing relationships and targeting new relationships with partners that manage and influence the enterprise data lifecycle.”

Blancco is committed to a channel-first strategy and aims to generate more than 70 percent of its enterprise deals through partners as it expands within the data lifecycle market. Its goal is to double enterprise revenues by 2025.

To meet this objective, Blancco is committed to a 200 percent increase in its channel investment in the areas of team resourcing, product development and marketing.

Blancco’s partner program is designed to accelerate investment in partners who are aligned with the company’s vision. It offers enhanced partner incentives for deal acquisition, adoption, expansion and retention. Some of the new partner benefits include:

  • Deal registration across all partner types
  • Structured incremental discounts
  • Priority partner initiatives
  • New rewards program

The program features a single-tier structure that focuses on four sales motions – sell, service, build, distribute – to provide a quicker onramp for companies across the channel partner ecosystem, including MSPs, solutions providers, global system integrators, distributors, resellers and OEMs.

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