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Wednesday, April 14, 2021

Brocade Takes Aim at SDN with Channel Program Enhancements

Brocade has announced the rollout of an enhanced channel program, including a new component specifically designed for software networking partners.

The Brocade Alliance Partner Network (APN) channel program further expands the company focus on the software-defined networking (SDN) market by including SDN-focused deal registration and demo program discounts, as well as a global reseller initiative for Brocade Vyatta vRouter products.

The program is now also offering software networking-specific materials, sales and technical kits, updates to existing channel enablement platforms, demos and technical and sales training.

“With the introduction of the Brocade Vyatta 5400 vRouter into the channel and the new SDN-focused APN program initiatives, Brocade is delivering on its promise of empowering partners to succeed while furthering its existing business and technology efforts,” said Bill Lipsin, vice president of global channel sales and marketing. “We are focused on building technology solutions around the vision and possibilities created by Ethernet fabrics, and the new channel program supports that goal.”

Brocade said that it plans to roll out additional APN program changes in the second half of 2014 that will include more in-depth specialization updates, as well as key programs to reward partners that are providing managed and cloud service provider (MSP) and (CSP) programs.


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