Business continuity and disaster recovery (BCDR) took center stage last week in Miami during the grand opening of C3 Complete’s new iM Critical facility.
During a series of expert-led sessions, C3 partners and industry leaders weighed in on the many ways companies are struggling with disaster preparedness, and how to close these gaps and drive stronger resilience.
Among the key takeaways, business leaders are often less prepared than they think to withstand events like ransomware attacks, severe weather events and unplanned outages—suggesting MSPs and partners need to go above and beyond to help customers identify and close coverage gaps. Many companies today are operating under a false sense of security, with glaring blind spots in their BCDR strategies – particularly with SaaS data backups. Business leaders often mistakenly assume service providers will back up their data, when in fact they have shared responsibility models that require additional coverage.
According to Uptime Institute’s tracking of publicly reported outages over the last nine years, roughly two-thirds of incidents involved third-party IT and data center service providers like cloud and internet giants, telecom firms, and colocation companies. In one recent high-profile example, a global Salesforce service disruption led to an outage at five data centers, impacting numerous customers.
Despite widespread awareness around the need for uptime and data protection, many organizations still treat BCDR as a box-checking exercise. Companies often overlook system testing, while BCDR frequently takes a back seat to revenue-driving initiatives – even as outages remain common. According to a recent Datto study, 9 in 10 organizations reported experiencing operational downtime in the last 12 months. Meanwhile, only 15% of businesses conduct daily backup tests. And roughly 35% of organizations said they wouldn’t be able to tell if backups were skipped or missed.
In light of this, MSPs have a growing responsibility to help customers go beyond surface level BCDR planning and develop concrete strategies that align with today’s complex and evolving risk landscape. As companies become more data and AI-driven, services like immutable storage and regular system testing are becoming increasingly important. For MSPs and advisors, the challenge lies in persuading customers – especially budget-conscious organizations – about the need to protect their environments. BCDR should be positioned not just as risk mitigation, but as a foundational component of digital transformation and AI readiness.
Now happens to be an opportune time to engage customers about BCDR, especially for MSPs supporting organizations in the Southeast. The Atlantic hurricane season is just heating up, and this year the NOAA predicts a higher number of named storms.
C3 helps MSPs elevate their BCDR capabilities, with a robust portfolio that includes disaster recovery, infrastructure and backup solutions – all delivered through flexible as-a-service offerings. MSPs can leverage C3 to fill BCDR gaps and scale service delivery using their national portfolio of data centers and partners.
In addition, C3’s state-of-the-art Miami location allows the company to offer secure, reliable and affordable BCDR services to organizations of all sizes. The company is now operating out of a category 5 hurricane-rated building, located on high ground outside the 100-year flood plain. Customers benefit from 24/7/365 support, and full rapid-response cybersecurity coverage from an onsite SOC/NOC.
To request more information about C3’s new iM Critical Miami location and supporting BCDR services, contact info@c3-complete.com.
