Affinity Express, which provides white-label creative and marketing services provider for channel partners and other companies that serve small and medium businesses (SMBs), has relaunched its core services under a new brand name, AffinityX.
SMB marketing is one of the fastest-growing business segments today, especially digital marketing. Businesses with fewer than 100 employees will spend $45 billion this year on marketing, according to local ad-tracking firm Borrell Associates Inc. The fastest-growing area of expenditures is digital marketing, where many local businesses are already spending more than half their marketing budgets, according to Borrell.
“Main Street businesses are increasing their spending on digital marketing at a rate of about 42 percent this year, and surveys we’ve been monitoring all year are telling us to expect the same growth in 2015,” said Gordon Borrell, CEO of Borrell. “That’s causing a lot of SMBs to misadjust their dials, and AffinityX seems perfectly positioned to help companies that serve SMBs minimize that confusion and achieve the right marketing mix. I’m impressed by both their team, and their new product set.”
AffinityX helps companies that service SMB marketing needs, such as local media, cable, retail SMB and marketing services companies, generate entirely new revenue by delivering services that were previously difficult or impossible to sell at scale.
“The SMB market is huge, and business owners are strapped for time, so solutions need to maintain the optimal balance of efficiency and brand effectiveness,” said Ken Swanson, CEO of AffinityX. “Our clients that serve this market are well aware of that time crunch, so they need to deliver the highest-quality work — online and off — in a short amount of time. We’ve always prided ourselves on being a partner that can match world-class creative services with SMB expertise and technological prowess. With our new brand, we’ll continue to deliver those same results as we further expand our digital offerings.”
