The Channel Marketing Association (CMA), a professional community built by channel marketers for channel marketers, today announced the launch of the CMA Local Chapter Program, a global initiative designed to bring channel marketing professionals together in their local markets through networking events, peer learning and community engagement.
The CMA Local Chapter Program establishes a network of regional and local chapter leaders who will host events, foster professional connections, and serve as ambassadors for the channel marketing profession within their communities. Currently, there are 15 CMA Local Chapters, with more expected to launch in the coming months.
The CMA Local Chapters Program will support professionals across supplier, distributor, technology services distributor (TSD), consultant, agency, and partner organizations. Chapter leaders will host quarterly events, facilitate local networking opportunities, and encourage ongoing engagement within the CMA community.
CMA has engaged member volunteers to serve as chapter leaders in key markets throughout the United States and around the world. CMA Local Chapter leaders will serve as the local face of the association, helping connect channel marketers and creating opportunities for collaboration.
Among the first chapter leaders are channel marketing professionals building communities in Canada, France, and the Southwest United States:
- Jessica Bartolacci, Director of Marketing at Cloudli Communications, leads the CMA Montreal Local Chapter, which launched in May 2026 and already serves more than 20 channel marketers from across Canada.
“Channel Marketing in Canada is still a relatively small and specialized community, but it’s growing rapidly,” said Bartolacci. “There was a clear need for a space where channel professionals could connect, share ideas, learn from one another, and build relationships. What started as a simple desire to bring people together quickly revealed something bigger: there is a genuine appetite for a stronger Channel Marketing community in Canada.”
- Nathalie Perchard, Vice President of Marketing – Field, Channel & Events (EMEA & APAC) at Scality, leads the CMA Paris Chapter, which officially launched on July 1.
“France has an active technology ecosystem, but there wasn’t a dedicated space for channel marketers to connect locally,” Perchard said. “With CMA’s support, I want to bring together professionals who build and grow partner ecosystems — whether they’re working with distributors, VARs, MSPs, resellers or strategic alliances.”
- Tammy Dozois, Senior Partner Marketing Manager at BMC Software, leads the CMA Dallas Local Chapter, serving channel marketing professionals across the Dallas-Fort Worth area. Dozois says CMA Dallas Local Chapter cultivates a sense of community among channel marketers.
“[The CMA Dallas Local Chapter] creates an environment where professionals can learn from one another’s experiences, navigate industry challenges together, celebrate successes and build lasting relationships,” Dozois said.
Additional CMA Local Chapter leaders are featured on the CMA website.
